Character: Ye Haifeng, from Luotian, Hubei, currently serves as the General Manager of Jiaxing Maibao Leather Goods Co., Ltd. 

Experience: "When others are doing trade, we have built factories and improved the industrial chain; when the foreign trade environment becomes difficult, we have long turned to the domestic trade market. Similarly, when most bag enterprises have not set foot in the Internet, our wheat bag B2C website has become the first in the industry." 

I am the same as you, with the same movements. But can you run freely in the wheat field like me? "Ye Haifeng's blog is full of passion.

Passion, accompany him in entrepreneurship; Passion transformed him from a debtor to a boss - he borrowed 100000 yuan to start his own business and has been working in the luggage industry for 10 years, earning him the nickname "Old Leather Craftsman" with an annual sales revenue of 40 million yuan. This young man from Luotian County has always been good at discovering opportunities, seizing opportunities, and utilizing them when starting a business. 

Seize the momentum to start a business 

Ye Haifeng graduated from Northwest Textile Institute of Technology with a major in Textile Engineering in 1995. After graduation, he has been exploring the luggage and textile industries, working as a technician, salesperson, and business manager. Later, he became unemployed due to the reform of state-owned enterprises. 

In 2001, Ye Haifeng began to contemplate opening his own import and export trading company. Like many new entrepreneurs, his first consideration is the cost and risk of starting a business. "My monthly salary is over 3000 yuan, and even if my business fails, it would be easy for me to find a job with the same salary level based on my qualifications in the industry. But if I don't have the motivation to start a business when I'm young, maybe I won't have the passion when I get older." That year, he borrowed 100000 yuan to register a company specializing in luggage import and export business. 

Everything is effortless. At that time, I arrived at the office at 8 o'clock and didn't go home until 12 o'clock in the evening, but I never felt tired. My phone had email reminders set up, and when foreign clients sent emails in the middle of the night, I immediately went to the internet cafe to reply, which made the clients trust me very much, so the orders also increased .

Continuously seeking every new opportunity 

The volume of business is increasing. In the second half of 2003, Ye Haifeng opened his own factory - a small workshop with only over 10 people. Although small, it holds profound significance for me. It not only meets the customer's requirement for on-site factory visits, but also signifies that I have delved deeper into this industry 

Back then, with the rise of online direct sales, Ye Haifeng once again set his sights on it. I was one of the early free members of Alibaba. At that time, there were very few online merchants because I was willing to spend time. The company name always ranked higher, and many foreign merchants approached me proactively .

Not only does Ye Haifeng use other websites, but he also plans to establish his own B2C website, which can not only establish a brand but also directly face customers. Due to limited conditions, he only launched his website in October 2006 when the online shopping community, logistics, and payment environment had improved significantly. 

In order to create a shopping mall atmosphere on the website, Ye Haifeng not only allows the website to sell his own luggage on behalf of others, but also sells dozens of other brands on behalf of others. Although the website does not have the same reputation as Alibaba, Ye Haifeng did not invest too much in advertising from beginning to end. 

Our website has a wide variety of brands, good quality, and affordable prices, which are the advantages of the website, "said Ye Haifeng. He adheres to an experiential marketing strategy, making customers beneficiaries and salespeople. 60% of our users will become repeat customers within three months, which has led to our rapid development .

Don't put eggs in one basket 

Nowadays, Ye Haifeng has a trading company with an annual sales revenue of 40 million yuan, a luggage manufacturing factory with 200 employees, and a wheat bag B2C website. Its business involves product design, logistics, follow-up, raw material procurement, production guidance, and after-sales service. Now, he has close business relationships with more than 50 upstream raw material manufacturers, while also connecting with over 100 manufacturers and buyers. 

What puzzles the outside world is that his luggage manufacturing factory produces its own branded products and outsources products that cannot be produced; Trade companies contact manufacturers and procurement; B2C website online sales; 40 physical stores nationwide sell offline. 

We never put our eggs in the same basket, which is why we can still develop rapidly in the downturn of the luggage industry, "said Ye Haifeng. Outsiders often criticize businessmen for being deceitful, but in fact, he himself has always adhered to the principle of integrity. As a result, his management team is very stable. "I never say things that cannot be fulfilled, but once I make a promise, I must do it。”

Source: Changjiang Business Daily