On the eve of global economic recovery and in the current situation where foreign trade is hindered and domestic demand urgently needs to be activated, China's e-commerce is moving forward against the trend, showing even more brilliance in the cold winter. After ten years of development and accumulation, China's e-commerce has gradually entered the fast lane. What is the direction of China's e-commerce in the next five years, and how can small and medium-sized enterprises overcome difficulties through e-commerce in the new economic situation? On the 23rd, in China? The first Nanhu Wine Cooking Hero E-commerce Forum was held in our city. More than 20 leading figures in the e-commerce industry from all over the country, including the President of Jiaxing "XXX" XXX, gathered at Nanhu, where the First National Congress of the Communist Party of China was held, to discuss the new development of e-commerce in China.

This forum is hosted by Nanhu District Third Industry Bureau, Nanhu District Xinxing Street, and Paidai Network, and organized by Jiaxing E-commerce Association. Xing Kongyu, the founder of Paidai, * Juntao, the 6688 website known as the godfather of China's e-commerce, Qiao Feng, the assistant president of Taobao, Qiu Changheng, the vice president of Alipay, and XXX, the president of the well-known e-commerce website of Jiaxing, all appeared at the heroic meeting. Heroes say: As an important city in the Yangtze River Delta, Jiaxing has obvious geographical advantages, abundant supply of goods, and perfect logistics, which are the cornerstone of promoting the development of e-commerce and the main reason for attracting them here.

On the forum, CEOs discussed the development trend of Chinese e-commerce in the next 5 years and how B2C enterprises can build a secure supply chain and logistics system. It is believed that the development of domestic small and medium-sized enterprises has also been affected to some extent in this global financial storm. However, just when the overall development of the industry was on the decline, it actually brought a once-in-a-lifetime opportunity for the development of e-commerce in China. Due to the impact of the financial crisis, many small and medium-sized enterprises have to both open up new sources and cut costs. After weighing the costs and effects, e-commerce undoubtedly becomes the best solution for them to get through the cold winter.

According to data, there are currently over 10 million enterprises in China that have become or are becoming users of e-commerce, and the network access rate for small and medium-sized enterprises has approached 90%. Lao Rong Juntao, known as the "Godfather of Chinese E-commerce", believes that the crisis has brought opportunities for the structural transformation of small and medium-sized enterprises from an outward oriented to a domestic market. More and more traditional enterprises have joined the ranks of online marketing and transactions, shifting from traditional marketing habits to e-commerce marketing. When it comes to XXX in Jiaxing, he said that as a model for traditional enterprises to squeeze into the ranks of e-commerce, XXX has become a leader in the industry in a short period of time with its forward-looking strategic vision and strong team execution ability, and is a learning model for traditional enterprises.

Four or five years ago, before the emergence of an intermediate chain like Alipay, the development of e-commerce has been affected by a payment security problem. Mr. Qiu Changheng, vice president of Alipay, said in an interview that Alipay's development from the very beginning benefited from the guarantee transaction model, which solved the problem of trust between buyers and sellers. The pillar of e-commerce is to establish an integrity system, and they hope to launch a credit system for buyers based on existing data this year. This will form a complete e-commerce integrity system that includes both merchants and individual users. At the same time, Alipay will focus on building a cooperation platform to allow e-commerce to enter all aspects of people's daily life from the high-tech people initially thought. In the future, the change of intermediate guarantee system will be towards the direction of unlimited Internet and operators, so as to truly facilitate life.

Source: Zhejiang Online Report